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According to Modern Retail, Temu saw a 20% increase in daily active users after the ad aired compared to the previous day. The company also saw its biggest jumps in user growth and downloads on the day of Super Bowl 57. "[The Super Bowl ad] wasn't going to be a make-or-break moment for Temu. But if anything, they showed such willingness and courage in their marketing to really go from zero to 100 in just a few months," Juozas Kaziukėnas told Modern Retail.
7) Data collection and sharing Data collection is crucial for any e-commerce belize number dataset platform, and Temu does it at scale. The company has a system that relies on massive data collection at scale. "They collect data on consumer trends, searches and the most clicked products and provide this data to individual manufacturers," Ines Durand, e-commerce expert at SimilarWeb, told the BBC. “The big difference between Temu and Amazon is that Amazon sells its data to manufacturers at a premium, while Temu gives it to manufacturers for free so that they can “test the market” with a relatively small number of products.
This large-scale data collection allows Temu to derive insights from large amounts of information, which it then feeds into its interface and algorithms to drive personalization. However, this data collection has been subject to intense scrutiny. In 2023, Google removed Temu's Chinese sister platform Pinduoduo from its app store after discovering malware. Meanwhile, a U.S. class action lawsuit accuses Temu of violating customers' privacy rights by collecting private data and using "deceptive" and "unscrupulous" practices to access it.
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發表於 2025-3-6 16:25:53