Since I only had 3 more days to take advantage of the low

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And advertisers that have embraced them could not be happier. What are they? Ad customizers dynamically update your ad without you having to move a muscle. This is ideal for the busy search marketer (as well as marketers with lots of changing inventory) who doesn’t want to have to manually hunt through their Google Ads adjusting prices, products, and special offerings. Customizers use parameters to adjust the text of your ad for countdowns, dynamic keywords (think colors, sizes, styles etc.), promotions, one-time or reoccurring events.



The scope of things you can do with ad customizers is impressive, but the three techniques IT Numbers below are especially cool. Check them out… .1: Run Remarketing Sales Countdowns Ad customizers have a countdown function, which allows you to create a strong sense of urgency within your ad to psychologically intrigue your searcher through loss aversion, better known as FOMO (fear of missing out). Most marketers are aware that instilling this fear of missing out on a deal increases a leads likelihood of taking actions, so yes this automatic countdown feature is pretty intriguing.





Let’s say you’re running a 50% of promotion on ski rentals – wouldn’t you want your on-the-fence buyers to know when the sale is going to end in 6 days or 1 hour? Ad customizers allow you to automate this countdown functionality – it’s pretty awesome. Ad customizers countdown example Recently I was researching options for fall half marathons in nearby Boston. I browsed a few race websites, read a few reviews, but decided to hold off on registering. Later in the week when I was looking up dinner recipes, I saw an ad promoting a 20% discount for one of the races in a nearby suburb.