Visitor Define Their Problem in Their Own Terms Using Surveys Visitor Tracking Market Research I.e. The Language They Use in Forums on Blogs Facebook Twitter Et Al The Best Sites Seem to Know Exactly What You Are Thinking. They Reflect You Back at You. This Can Be Underlined With Your Copy. Use You as Opposed to I. Look How Many Times You Has Been Used in This Copy. This is a Very Effective Selling Technique Because Your Visitors Really Dont Care About You They Care About Them. . Deliver Weve Dealt With Superficial Areas Most of Which Can Just as Easily Be Abused by the Manipulative and Deceitful as Used Properly.
by the Honest and Trustworthy. Trust Also a Process. Tell Them What Youll Do. Do It. Tell Them Youve Done It. Does Your Website Demonstrate This One Good Way to Show Process is by Using a Case Study. You Outline the Problem. Show How You Planned to Solve It. Then You Show That You Solved It. For Italy Telegram Number Data Extra Points Show How Happy People Were With the Outcome. Offer Free Trials Where Possible. Offer Free Downloads. Look for Tangible Ways to Prove You Do What You Say You Do. Once a Visitor Has Engaged Your Services Ensure Your Process is Transparent Communicated and You.
Do What You Said Youd Do. . What Will Everyone Else Think This is Related to Fear. Will I Be Ridiculed for Choosing Your Service Made to Feel Stupid There Was a Saying in the It Industry That No One Got Fired for Buying Ibm. It Wasnt That Ibm Was Necessarily a Better Provider It Was That Many People Used Them So There Was Perceived Strength in Numbers of the Tried and True. People Tend to Go Where Other People Are. Can You Provide Similar Social Validation Customer References Are a Great Way to Provide Social Validation. If the Customers Are From Companies With Which Your Visitor is Already Familiar All the Better Faces.