Advertisers can now adjust their bids

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Finn is the co-founder of Toasted Collective, a cannabis-focused digital agency. Many moons ago, he worked at WordStream, where he reigned as fantasy football champion for some time.See other posts by Allen FinnUpdate: Expanded text ads are retiring on June 30, 2022.  Learn seven things to do with your ETAs and RSAs before then!– – Original post – –They were announced at the 2016 Google Summit, and now expanded text ads are the default ad type in Google Ads (formerly known as Google AdWords).We now have a lot more space to explain our products, services, and value proposition in every ad.

Hurray!However, there is some bad news: When the traditional Greece WhatsApp Number Data text ad format was retired, so were many of the best practices of the past 15 years, and advertisers have been scrambling to figure out the best use of 50 more characters.Luckily for them, we’ve spent much of the last 2 months testing ad copy with expanded text ads inside many of our accounts, and we were able to discover 7 new best practices for these expanded text ad formats.





ETAs are no longer! Download our free guide to responsive search ads: 10 Tricks to Get the ClickRSA best practices cheat sheetRSA copywriting template10 tricks to improve your click-through rate (with examples!)Before we dive into each best practice in depth, here’s a handy visual summary of our recommendations”Many PPC advertisers, like Matt Umbro, were not convinced:tweet device level bid adjustmentsDevice-Level Bidding Is Back, Baby!Well, starting today, PPC advertisers have reason to rejoice because Google has given us all the ability to adjust bids for desktop and tablet devices with device bid adjustments.  for desktop and tablet devices at the campaign or ad group level by navigating to “Devices.