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Content, domain names, directory additions, and basic site structure (breadcrumb trailing). However, Google's Web Crawler PageRank algorithm was revolutionary in information retrieval. Google considered on-page factors as well as off-page factors: the quantity and quality of external links pointing to a page. (also anchor text) If you think about it, Google's algorithm essentially says, "If someone's talking about you, you're important." Even though links are just one of Google's many ranking algorithms, SEO practitioners are so convinced that they are the most important factor that an industry called link building has been born. Over the next 10 years, with the desire to rank high, SEO became a battle for links, and the link strategy was abused and eventually dealt with by Google.
Was also the year that the Google Toolbar became available in Internet Explorer, allowing SEO practitioners to see PageRank scores (numbers between 0 and 10). This has led to a boom in link exchange request emails. Essentially, Google has introduced a monetary metric to links with PageRank. Just like domain authority India Phone Number is misused today. Around 2000, some companies started using Adwords advertising in Google's organic search results. These paid search ads now appear above, below, and to the right of natural search results. Meanwhile, some webmasters have started informally meeting in London pubs to exchange information about SEO. This informal gathering eventually became known as Pubcon, a huge conference that continues today.
Over the next few years, the SEO industry would perform a monthly Google Dance, and Google would regularly update its index, sometimes becoming the most important factor in ranking changes. Google's Brin once said publicly that Google didn't believe in web spam, but he probably changed his mind around 2003. Updates like the Florida Update have given SEOers a tough time , as the act of repeating a keyword X number of times within a page has become less important .
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發表於 2024-3-11 11:47:11