What is the customer journey Have you ever thought

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About all the phases your client goes through from discovering you to pressing the purchase button? This process is known as the customer journey . This path can be just a few minutes when it is a low-cost purchase that is made on impulse - for example, a BIC brand pen - or last months or years - such as when buying a home. The most important thing about this process is to understand what path your customer is taking, what the turning points are when purchasing and how you can optimize it to increase your sales. What is the customer journey? The customer journey is the path that your potential client follows from when they are aware of their need, analyze the different options they find in the market and make a purchasing decision. Why is it so important to understand your client's customer journey? Taking the effort to map your potential client's journey will allow you to be much more aware of each and every one of its stages: Understand what the purchasing process is from the beginning to the end. Know what your needs are at each stage of the process. Understanding how you investigate and what information is key to advancing between phases. With this information you can prepare an inbound marketing strategy that drives your potential client throughout the entire process so that they inevitably click on the purchase button.

It is a Design Thinking strategy that will allow you to take Colombia Mobile Number List action in each of the stages, interactions, channels and elements that your client goes through. What are the phases of your client's customer journey? Now that you understand why the customer journey is so important, the next step is to understand the different stages it follows. Although each customer and purchasing process is a different world, in practically all customer journeys the same stages are repeated: Awareness or awareness. Choice. Acquisition. Implementation. Test and maintenance. Below we will explain how each of them works so that you can optimize your path. Awareness phase During this stage, your potential customer realizes that they have a latent need . But… You don't know the severity of the problem. It is not clear what its origin is. It is not clear how to find a solution. All of this implies that this potential client is not yet looking for a solution.



This phase extends only to this point of consciousness. Discovery and learning phase Now that the customer is aware that they have a need, they will begin to educate themselves about it. During this research process: It will define the problem. You will understand its origin. You will learn how other people have solved it. You will discover good practices. All this analysis will allow you to learn what solutions exist and you will begin to consider choosing one or the other. Election phase During this stage, the client reduces the number of options to solve their problem and begins to analyze in depth the options that seem most interesting to them. At the end of this process, the client will make a final decision. Therefore, it is important that as a company you are prepared to demonstrate with your content that you are the most appropriate option. Acquisition phase This is the last phase of the process. In it the client prepares to own and maintain the solution.