You should also give your users the opportunity

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Another six unbeatable advantages that you can achieve with a content hub for your company's presence on the web, according to scoop.it (PDF), are: Authority: If you regularly publish high-quality content, it strengthens your brand awareness. You create authority and authenticity in your area. Visibility: Visibility and traffic depend not only on the quantity, but above all on the quality of your content. High quality content will spread virally more quickly, increase your reach and ultimately improve your rankings.


Engagement: You interact with your users through your content hub and enter into Special Data dialogue with them. For example, you can moderate your articles, i.e. allow comments and respond to the content. to easily share your content on social networks (share buttons). Control: Since you create and publish the content on your content hub yourself, you usually always have the entire customer experience in mind. Leads: In the best case scenario, there will be many potential customers browsing through your content hub, which you can turn into leads and later into your customers via the newsletter form and by integrating appropriate call-to-actions. Insights: You should regularly check the insights and data collected from your content hub with appropriate monitoring (Google Analytics).




After a certain amount of time, you will notice which content works and can optimize your strategy. How-to: build a content hub in 5 steps First of all, you should be clear about the following options as part of a sophisticated content marketing strategy : Do you want to integrate your content hub in the form of an extended blog or magazine as a subpage of your company's presence? Or should the format function as an independent website on its own domain? Note: A content hub on a disconnected website is usually only worthwhile for particularly strong big players (see Coca-Cola Journey below). Because there has to be a lot of multimedia content and the interests of the target group have to be met.