But what will happen when you stop paying

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You will thus gain in profitability and see your CAC drop. Read also: What KPIs should you follow in your inbound marketing strategy? The advantages of inbound marketing Inbound marketing enables lasting results If you don't have these skills in-house, producing quality content requires a significant budget. You might be tempted to think that after all, an AdWords campaign of a similar amount would give you just as good results, much faster. It's not false.

Overnight, your beautiful results will collapse, your visits Phone Number Data will drop. Conversely, even if it takes longer to bear fruit, an inbound marketing campaign will continue to bring you leads for months, even years, even if you stop investing in it . This is the whole point of inbound marketing: creating quality content that will last on the web, to generate leads in the long term.




In this sense, it is important to produce evergreen blog content , timeless articles that will remain interesting years after they were written. This content which never dies should therefore not be linked to current events. However, you should not be prevented from responding to current events. This type of article is more likely to create buzz and be shared en masse on social networks. On the other hand, articles related to current events have an expiration date.