Combined with the fact discussed above that searchers

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Who use Google have plenty of time to decide which results to click on, Google is keeping its users happy. This suggests that. Knowledge gained here 17% of users bounce back to the search results screen to select another result 65% of search users click on organic search results Google has rolled out several on-search features over the past few years, including featured snippets, knowledge panels, and Twitter cards. Despite this, they found that 65% of searchers clicked on at least one of the "10 blue links" during a search session. That's not to say these users aren't clicking on ads. We know that during a search session, many users click on both organic search results and ads. However, it's worth noting that the majority of users click on organic search results at least once during a search session. Additionally, many users (10%) click on more than one organic search result .

Knowledge gained here During a search session, 65% of searchers click on organic search results 19% of searchers click on an ad Google ads are taking up more space in search results than Belgium Phone Number Data ever before . Today's Google ad placements are highly visible and similar to organic search results. We found that 19% of searchers click on ads. They also found that only 4% of people click on multiple ads during the same search session. Given that many of the queries used in this study were commercial and transactional, the numbers may be higher than expected. In fact, this behavior has been found to be highly dependent on the type of search the user is conducting. In particular, commercial and transactional searches result in more clicks on Google ads than informational queries. This may be a result of the fact that ads are more likely to appear for these searches.



Search intent is also likely to be directed toward product or service pages. As a result, users find ads more relevant to their searches. Knowledge gained here 19% of users click on Google ads. However, this number varies widely depending on the type of search. 42% of users who search locally click on a map pack For local queries (“Sushi New York”) and queries that Google considers to have local context, “Map Pack” will appear. Map packs display three results pulled from Google Maps, mixed in with "normal" organic search results.