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Eat for humans, bad for (most) brands. How is the Facebook News Feed Changing? Per Zuckerberg’s post, the goal of the News Feed is moving from “helping you find relevant content” to enabling those meaningful social experiences I mentioned before. As such, the litany of posts from news outlets and the brands you love (or love to hate) whose content you passively consume will be usurped by updates from your friends, family, and groups. facebook news feed changes impact smb advertisers This doesn’t mean branded content and—more importantly as far as I’m concerned—ads are going away; they’re simply taking a back seat in one of Facebook’s myriad placements.
It’s been speculated by some (including WordStream Benin WhatsApp Number founder Larry Kim) that Facebook will push “all publisher page posts out of the news feed into a separate ‘Explore’ tab.” facebook explore tab Facebook tested this last year and it seems likelier than ever that a world in which posts from the people in your life and posts from news outlets/businesses will be siloed is coming soon. That being said, as of today, Facebook is not eliminating your Business page content from the News Feed.
More on where it is going below. How Will It Impact Your Organic Facebook Presence? In a post titled “Bringing People Closer Together,” Adam Mosseri, Facebook’s Head of News Feed, outlined the changes in greater detail. Instead of prioritizing posts based on comments and shares, Facebook will now push content to the top of your News Feed that its algorithms predict will spark meaningful “back-and-forth discussion.” But then he comes in with a flying elbow off the top rope: “Because space in News Feed is limited, showing more posts from friends and family and updates that spark conversation means we’ll show less public content, including videos and other posts from publishers or businesses.” Which means you’ll see highlights from your cousin’s flag football championship or notices from
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發表於 2024-3-5 19:44:26