I see the number everywhere in this ad, so it’s clear they

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To your activity while you were signed in to Google This is a great way to keep your Google Ads skills sharp. As you’re passing time online, check out “why you’re seeing this ad” and try to deduce the advertiser’s targeting settings and, if you can, campaign strategy. For example, I was just served this Discovery ad on my phone from a company called Synthesis. I’d never heard of them before. google ads library - example my ad center search ad My Ad Center tells me that Google thinks I’m interested in “tutoring services” (I’m not), and the “Why you’re seeing this ad” section says that my age, location, and areas of interest were used to target this ad.



I’m a parent of a -year-old and a baby, and I was recently looking into swimming lessons, gymnastics lessons, and summer camps for my eldest. Yes, on Google Search. These activities likely flagged me as a prime candidate for online activities for my school-age child, though I think “tutoring services” is a stretch. Personally, I find the headline “your child’s superhuman tutor” off-putting rather than enticing, but hey—the algorithm will learn, since Iceland Phone Number I didn’t engage with this ad. Scrolling a bit further, the next ad I see is for a special offer to subscribe to The Times of London newspaper. google ads library - my ad center My husband is British and subscribes to The Guardian, so I’m wondering if some signals got crossed in our household targeting. Let’s check out My Ad Center to see. Apparently, Google thinks I’m interested in Newspapers (correct) and a brand called News UK.




I’m seeing this ad due to my location, areas of interest, and—aha!—my similarity to people the advertiser is trying to reach. Since we know that similar segments have been deprecated for a while, that means this advertiser is likely running this ad through a Demand Gen campaign, which offers a Lookalike targeting option. It would make sense for an English newspaper seeking new subscribers abroad to find people similar to existing international subscribers.  think that the “value” messaging is enough to convert cold traffic. Time will tell if I end up subscribing! But I didn’t click on this ad, either. Advertiser verification and the Google Ads library: What you need to know We can’t complete our discussion of the Google Ads