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Logo CoursesResources ArticlesBlog TopicsLessonsToolkitsPresentationsVideosWebinarseBooksPodcastsGlossary PrivacyTerms Master GA with our exclusive  part Live Webinar series in partnership with Neil Patel Accel. Kicking off March th. Register Now Digital Marketing Institute Logo CoursesResources Keyword search... Sign In View Courses Trending ArticlesMicro Lessons Skills TestToolkits Webinarse BooksPremiumMore Back to Articles Jun ,  The Ultimate Digital Marketing Interview Checklist ArticlesDigital Marketing by Digital Marketing Institute If you’re new to the world of digital marketing, there’s a good chance you won’t have developed a specialty yet. However, if you want to specialize or have a unique set  


of skills to highlight, you should be prepared to discuss these – so long as it’s relevant. It’s important to know that many jobs in digital marketing have a bit of a crossover, so you’ll want to demonstrate your knowledge across a breadth of topics. Job Function Email List andy checklist of things you should have some knowledge of to ace your interview. Know a Little About Online Advertising Even if you’re not working in sales and advertising, it’s a good idea to understand the different ways that people advertise online. For instance, you should know a little bit about Pay-Per-Click PPC marketing, a digital ad strategy where people pay every time an ad is clicked. It's effective as a well-crafted PPC ad can boost your brand awareness by nearly  







percent. You’ll also want to be clear on the difference between using ads for branding, which typically incorporates things like YouTube ads and display ads, and direct marketing, which is more about a target audience and typically uses things like search ads. Google Ads is another thing you’ll want to be able to discuss, as it’s a common channel used in companies and agencies to create a mix of online advertisements aimed at specific segments of your target audience. Show Off Your Writing Abilities Digital marketing is all about communication – not only with your audience but also with a diverse range of colleagues and clients. Even if you’re not a copy or content writer, employers need to know that you can communicate. So think about .