The elements of an ad that make your Facebook advertising perfect rules for creating a perfect Facebook ad Taking inspiration from an article in English by Ben Heath dedicated to the proven elements that make your Facebook ad perfect for generating leads contacts and lowcost sales I wanted to create my own list. Facebook advertisement for an interior designer In the image above you can see the elements he talks about clearly highlighted. Why did I want to create a slightly different list.
I thought a Facebook ad could be seen as a landing page . Why then not include the key elements that make a landing page perfect in your Facebook advertising Callout to identify the customer and Phone Number Data show that you know their problem. As Ben suggested in point make it clear to your user that you are talking to them. You will encourage him to read the following lines if you have convinced him that they might interest him. Advantage of your solution your unique value proposition USP. Right after the direct questions its time to explain the unique benefit of your proposal. In this example the advantage is we will take care of everything that is no stress.
Offer additional incentive discount free trial. Ben explains clearly The difference between offering something like a free consultation and simply saying Were interior designers is HUGE. Thats why for him the offer is the most important part of the campaign point . Call to action CTA write to us contact us subscribe. The button highlighted with point . Motivation to trust and carry out the action scarcity principle social proof. This sentence must provide more elements to convince the user to take the action in support of the CTA. The reason could be a limited offer in number or time. Or as in this case point social proof the awards received certify proven competence in the design sector.
發表於 2024-2-4 17:52:56
