The way forward is the ability to combine video ads in campaigns

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Also, Branding campaigns on YouTube A new feature has been implemented in Google Ads video campaigns: In this article you will discover: [ hide ] 1 A new feature has been implemented in Google Ads video campaigns: 2 Get more conversions by advertising at the top of the funnel 3 Another update of a series of changes in YouTube advertisers 4 Use it to launch branded campaigns on YouTube 5 Configure try to understand what works for your account Advertisers can now feature their products for all types of video campaigns, including the recognition and consideration stages. This is great news for YouTube advertisers and will.

Marketers will be able to match product feeds with calls to purchase even Special Data in top and mid-funnel ads. branding on YouTube Get more conversions by advertising at the top of the funnel Prior to this update, only Video Actions and TrueView for Shopping campaigns were directed to purchases directly (at the bottom of the funnel) and could be connected to the Merchant Feeds Center. In these cases, product feeds are an important complement to video activities and provide relevant conversion sources for e-commerce. The TrueView for Action ad that launched last year is YouTube's latest attempt to combine insight and direct feedback. targeting the middle and top of the funnel with sales-oriented product listings. Also, compared to.






True View for Shopping (launched in 2015) and Shoppale True View for Action (launched in 2020), video campaigns have more locations where you can show your ads and use in-stream video ads. Another update in a series of changes to YouTube advertisers This is another update in a series of trucks related to video ad campaigns. Since its launch last year, Google has decided to stop using True View campaigns for action and replace them with video action campaigns. And last June, the company announced that TrueView for Action campaigns will no longer be available in early 2022. TrueView for Action also help people use videos through Google Ads on other platforms. The new feature is the ability to test and try to get more conversions from campaigns that weren't originally focused on this.