Now that you have a lot

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Bas on their responses, you may be able to identify similar trends across various segments. Get information on your customers’ profiles from client-facing sales teams who regularly interact with your target audience. After conducting research, you’ll have a lot of raw data to work with. From there, you can identify patterns and trends to build your first few personas. Over time, you can modify these personas or add more to your existing list as you learn more about your customers.

List Down the Demographic Information of the data, the next step is to sort through the demo Phone Number List graphic information. Divide your buyer personas bas on location, age, ucation level, ethnicity, and income level. Let’s say you’re a car retailer that wants to target young professionals looking to buy a car. Your buyer persona could look something like this: Male or Female Age to.



College graduate Income: $ , or more. Understand Your Personas' Motivations At this stage, you’ll want to figure out the motivations of consumers across different buyer personas. Why would they ne your product or service? What are their goals? Are there several obstacles or challenges that would stop them from achieving this goal? Looking back at our previous example, young professionals may want to buy cars because public transportation in their area is inconvenient.