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We already have the answer to point what we think we know we must validate with research which will have surprises in store for us . As for points and anyone living in the real world knows that every project is a race against time and the unexpected. The customer requires features to be delivered as soon as possible, the product owner or project manager worries that budgets and deadlines are respected. The crucial question however is how much will it cost us in the future not to do user research? It could increase after sales support costs; it could generate zero conversions; decree the total or partial failure of the entire project. On the other hand, aware of the limitations in which we move every day, we must propose research paths that are sustainable we must ensure that research finds time and resources among those we have, so that no one can say that we do not have time and research resources. The research activities to be carried out are essentially divided into those to be carried out before, during and after the development of a digital product.

We have time and budget limitations and we do we need to focus on the photo editing servies essential ones. Before starting with development , we talk to potential users to understand their expectations, their objectives and their difficulties only in this way will we be able to create truly useful personas and journeys . The main tool remains the interview, preferably face to face; there are also indirect tools, such as surveys, which however must be handled with care . During the development of the project we test the features according to the minimum viable product methodology we use more or less rough prototypes to verify that they allow the user to complete tasks and achieve objectives.



Here we are talking about actual usability tests it is a fundamental activity, which can be carried out profitably with just representative users . After the release of our digital product, research continues we periodically verify that user expectations are met, relating them to the project's KPIs. We continue to interview users, we compare analytics data we continue to learn to update our project, from personas to implemented features. Don Giovanni and the statue of the Commendatore designed by Alexandre Évariste Fragonard Don Giovanni and the statue of the Commendatore elaboration by.