What does a marketer do: advantages and disadvantages of the profession

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The market of goods and services is becoming wider and more diverse, competition in all areas is noticeably increasing. Promotion technologies and sales methods are becoming more complex every year, simple solutions are gradually ceasing to work. A marketer is becoming an indispensable employee in almost any company. A marketer is a specialist who analyzes the target audience, the market of goods and services, competitors, and on this basis develops a product development strategy to increase its recognition and attractiveness.


What tasks does a marketer perform?
Researches the sales market. The specialist analyzes target customers who would like to purchase his product. He also measures purchasing power, their lifestyle and preferences in order to develop a communications plan.
Conducts competitive intelligence. The marketer studies the main competitors in detail: how they position the product on the market, what advertising they launch, what sales channels they use.
Develops product range and pricing policies. It was marketers who came up with two brands of cars, Toyota and Lexus. The first brand belongs to the middle class, the second to the premium level. This social media marketing service is done so that customers feel a noticeable difference in the cars and give preference to more expensive models.
Creates a sales system. The specialist comes up with advertising, product packaging, description, various promotions to increase demand. He also determines communication channels with clients.
Sets tasks for copywriters, designers, SEO and SMM specialists, and sales managers.
Marketer, as a separate profession, appeared relatively recently. Previously, marketers were part of the advertising department and worked independently to promote the product. Today, a marketer interacts with a whole team of specialists and is a general professional.

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Benefits of Being a Marketer
A profession in demand in the labor market. Without marketing efforts, it is difficult to sell anything, so specialists are popular in various fields of activity.
Wide opportunities for career growth. Marketing has a large number of specializations, you can find a profession based on your strong skills. And you can quickly grow not only to the head of the department, but also to the director of the company.
Creative work. The tasks of developing promotion strategies and building communication channels are never identical in different companies. The specialist also often uses unconventional thinking and experiments in his work.
Disadvantages of the profession
It is necessary to constantly learn. Marketing develops along with technical progress, new tools and services appear that help to sell goods better. A specialist must “keep his finger on the pulse” in order to effectively promote a company.
Multitasking. A marketer is forced to work on several projects, while simultaneously managing a team and monitoring the execution of tasks. The profession is best suited for active and goal-oriented people.
Stress. Low performance, dissatisfied clients, overdue tasks, harmful contractors - this is the daily work of a marketer, which requires developed stress-resistance skills.
You can find out even more information about the profession of a marketer, education, educational institutions and courses here .